UNICEF in action

The Baby-Friendly Hospital Initiative

Hospitals and maternity units set a powerful example for new mothers.
The Baby-Friendly Hospital Initiative ( BFHI ), launched in 1991, is
an effort by UNICEF and the World Health Organization to ensure that
all maternities,whether free standing or in a hospital, become centers
of breastfeeding support.


A father watches as his wife breastfeeds their new baby in the
maternity ward of the Singburi Hospital, in the town of the same
name. Fathers are encouraged to learn about the benefits and become
active supporters of breastfeeding.

is one of 12 developing countries to take the lead in instituting
the “ten steps” of baby-friendly practice in as many hospitals
as possible.

A maternity facility can be designated ‘baby-friendly’ when it does
not accept free or

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