The $4.5 trillion global wellness economy is being transformed before our eyes. Those that invest in the trends that stick and dominate will be significantly healthier, at least financially. There are some clear winners we’ve seen during the pandemic, but based on market trends and consumer feedback, the landscape continues to shift.
To help shine a light on how wellness consumers, fitness professionals and gym owners see the future of fitness once the dust settles, I met with Jeana Anderson Cohen, the founder and CEO of aSweatLife. Her firm has had a finger on the pulse on the latest fitness trends over the past few years thanks to its annual State of Fitness survey.
Given the enormous disruption of the fitness industry resulting from the pandemic-related lock-downs and social distancing, aSweatLife recently conducted The State of Fitness During the Global Covid-19