Startup

Chicago Startup Predicts The Future Of Fitness Post Pandemic

The $4.5 trillion global wellness economy is being transformed before our eyes. Those that invest in the trends that stick and dominate will be significantly healthier, at least financially. There are some clear winners we’ve seen during the pandemic, but based on market trends and consumer feedback, the landscape continues to shift. 

To help shine a light on how wellness consumers, fitness professionals and gym owners see the future of fitness once the dust settles, I met with Jeana Anderson Cohen, the founder and CEO of aSweatLife. Her firm has had a finger on the pulse on the latest fitness trends over the past few years thanks to its annual State of Fitness survey. 

Given the enormous disruption of the fitness industry resulting from the pandemic-related lock-downs and social distancing, aSweatLife recently conducted The State of Fitness During the Global Covid-19

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Welltech1 invests $400,000 in PopBase, a start-up building a gamified platform that teaches kids how to maintain a healthy lifestyle

PopBase, which has already raised $1.8 million to date, beat 152 companies in an international start-up competition initiated by Welltech1; Competition was held in collaboration with the Global Wellness Institute’s Wellness Moonshot

TEL AVIV, Israel (PRWEB) August 31, 2020

Welltech1, the first Israeli VC fund and hub to specialize in wellness-related technologies, today announced that they have invested $400,000 in PopBase, one of two start-ups that beat 152 companies in the international start-up competition that ran in collaboration with the Global Wellness Institute (GWI).

The competition was part of the GWI’s The Wellness Moonshot: A World Free of Preventable Disease, the first commitment to eradicate preventable, chronic diseases worldwide. The participating wellness-focused start-ups came from 25 countries around the world, including the US, Canada, Bahrain, Denmark, Australia, India, Hong Kong, Chile and Israel.

PopBase, headquartered in Los Angeles, was founded by Lisa Wong (US), Amit Tishler (Israel), and Richard Weeks

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Actor Suniel Shetty Invests in Healthtech Startup That Pioneers in Epigenetic Lifestyle Modification

Shetty has made an investment in Kochi-based healthtech startup Vieroots Wellness Solutions Pvt Ltd, which is estimated to be valued at around 100 Crores

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Actor-producer Suniel Shetty has been known for his numerous movies. But it is his business side and smart investments that have made him one of the wise investors in the country.

Making yet another move the actor has recently invested an undisclosed amount in Kochi-based healthtech startup Vieroots Wellness Solutions Pvt Ltd (VWS). The company is estimated to be valued at around 100 Crores and was officially registered in 2018.

What made Shetty invest in the company was the innovative thought behind it. “I could relate to the company’s core values and innovative thought process in

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